Packaging | Illustration

Talenti Packaging

Limited-edition packaging designs aim to immerse the customer not only in the distinct flavors but also evoke a virtual journey.

Talenti is a gelato & sorbetto brand that is very proud of its ingredients: 'Source only the highest quality ingredients, while they source the best flavors from all over the world.' However, it is a pity that they never highlight this on the packaging and give the chance to promote this process.

In this case, I selected Talenti's most classic flavors, Vanilla and Mango, and used illustrations to promote ingredient regions, inviting customers to embark on a virtual journey to the origins of these flavors. By raising the jar of Talenti, customers are encouraged to taste the most authentic essence.

Ingredients Map

Inspiration

Maharashtra, India

Sourcing the most iconic symbols in the ingredient origin including culture, architecture, animals, plants, etc.

Initial Sketch

Final Illustration

Madagascar

Initial Sketch

Final Illustration

Before

After

The idea behind the packaging illustration is to maintain the 'transparency' of the packaging while using detailed and crafted lines to enhance the depiction of the origin and ingredients content.

Similar Works

  • POSTNATURE

    Editorial Design｜ Branding

    Go

  • PARKGROUND CAFÉ

    Branding | Packaging

    Go