TRUE 初
Celebrating young girls’ very first growth and embracing their bodies in all sizes, appearances, and shapes.
Branding | Logo Design | Packaging Design | Illustration
“TRUE 初 ” is a brand identity design for the new generation training bra created for young girls who first encounter breast development. A training bra does not train the breasts. Rather, it provides a bit of camouflage, protection, and support for tender breast buds and nipples.
“TRUE 初”
The brand name “初 TRUE” consists of two language characters with the same pronunciation but different meanings— “初” in Chinese means original and beginning. The idea is to combine two concepts — origin and true into our product.
Target Clients
8-18 years old female who experiences breast development.
Logo Development
The logotype was developed from the original handwriting of several teenage girls. This atypical and organic shape reinforces the idea of youth and the unlimited possibility of young girls.
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