Event Identity | Branding | Publication | Illustration | Website Design

Hong Kong is facing a severe environmental issue: depletion in the fishing industry due to its significant consumption of seafood and ocean products.

WWF HK (World Wide Fund Hong Kong) is one of the largest nonprofit environmental organizations working to address this issue. Through initiatives like the "Sustainable Seafood Week" event, WWF aims to educate and promote the concept of sustainable seafood among Hong Kong residents and invite them to adapt to a sustainable lifestyle.

A “green” guide for Hong Kongers to a sustainable lifestyle.

SUSTAINABLE SEAFOOD WEEK

2018 Sustainable Seafood Week Staffs

Educate the public on sustainable dietary habits and lifestyles through Sustainable Seafood Week.

Task

Promote Sustainable Seafood Week to more attendees.

Guide attendees with a thorough and clear experience of the Sustainable Seafood Week event.

Make educational content accessible to attendees even after the event.

Goal

Design a cohesive and visually engaging event identity, accompanied with a clear and informative brochure.

Solution

Hong Kong residents who are seafood lovers and/or who care about their environment.

Target Audience

Logo Concept

The double 'S' represents the initials of 'Sustainable Seafood' while forming two lively swimming fishes. Together, they “consistently” create a heart shape in the negative space, symbolizing the nonprofit organization's mission.

Final Illustrations

Illustration Progress

Illustrations

The illustration style is inspired by “鱼拓 (YuTuo)”. This traditional Chinese monotype technique involves imprinting the image of a fish onto paper using ink or paint. Ancient fishermen utilized this method to record their catches, as it offered accuracy in depicting size and texture.